Case Study: Martin Doors

Industry

Manufacturing

Project Type

Product Configuration
E-commerce Website
Rich Internet Application

creative:

  • - User Experience Design
  • - Graphic Design
  • - 3D Art
  • - Animation Design

TECHNOLOGY:

  • - ASP.NET, C#.NET
  • - Flash/ActionScript
  • - XML
  • - SQL Server
  • - Custom Load Balancing App
  • - ThoughtLab's CMS
Case Study: Martin Doors

Online Garage Door Designer

Martin Doors builds some of the highest quality garage doors in the world, but due to the number of options available it can be a bit of work to figure out how to price a door. Martin Doors wanted an engaging way for customers to design their own door and see it, while calculating the price automatically throughout the process.

Launch Site

Results

  • Increased $ amount per customer purchase by over 50% above all other sales channels
  • This application has been successful enough that there are now 4 different instances of it currently running with totally different data sources, business rules and interfaces: In Home Depot Stores, Home Depot Online, in DirectBuy stores and through Martin Doors Directly online

Key Features

  • Flexible XML based interface architecture supports changing each step's look and feel independently without re-deployment and without having to run Adobe Flex on Web Servers
  • Custom architecture to support complex price calculations that are not built off of a base price model
  • Logic drives the price calculation with every single click
  • Configurable 3D house and garage door
  • 3D garage door animation for opening and closing garage door
  • Custom integration into Martin Door Call Center Application
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