Case Study: Winder Farms

Industry

Food Services

Project Type

Viral Marketing
Rich Internet Application

creative:

  • - Brand Strategy
  • - User Experience Design
  • - Graphic Design
  • - Illustration
  • - Animation Design
  • - Copy Writing
  • - Voice Casting
  • - Recording
  • - Sound Editing

TECHNOLOGY:

  • - ASP.NET, C#.NET
  • - Flash/ActionScript
  • - XML
  • - SQL Server
Case Study: Winder Farms

Viral Marketing Website

Winder Farms approached ThoughtLab to create a simple, fun way to drive people to refer their friends. ThoughtLab focused on taking any embarrassment out of referring a friend by making the process fun and the message funny, all while conveying the idea that Winder offers much more than just milk delivery.

Launch Site

Results

  • Winder Farms significantly increased their monthly sign-ups due to the number of referrals they received during the three month campaign
  • It has continued to be so successful that they have extended the usage of the application for over a year beyond the initial campaign

Key Features

  • From start to finish this project was completed within a three week accelerated timeframe (ah, overtime)
  • The application generates unique referral id's that are passed on to the sign-up application when people click the link in their email
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