In explaining Search Engine Optimization (SEO) to prospects and clients alike it seems that there are a lot of companies that look at search engines and SEO as a mystical realm where one only hopes to rank well. Because of this, I have decided to try to simplify the concept of how search engines work [...]

Google is raising the bar again as they have been developing an entirely new version of the search engine everyone loves. Although most users will never notice the difference in results; Google boasts faster indexing speeds, more accurate results and a more comprehensive index. It is tough to say whether this has anything to do with [...]

There have been rumors and talk of Microsoft and Yahoo working a deal for sometime now, but there is now a tangible answer to all the hype. The summary of details taken from the press release are:

“Microsoft will now power Yahoo! search while Yahoo! will become the exclusive worldwide relationship sales force for both companies’ [...]

When I found myself briefly unemployed during the 2002-2003 recession, I responded to an employment solicitation from a company that we will call The Reception Company, a name which protects the guilty but should sufficiently get my point across.
My “screening interview” consisted of several of us around a desk while a slick pitchman type told [...]

Provide unique, interesting content
Frequently update your website’s content
Get many quality websites linking to your website (back-linking)
Use links within the content of your website to link to other parts of your website (cross-linking)
Have a site map
Use readable, search engine friendly website addresses (URLs)
Use title and meta tags appropriately
Promote your website on social networking websites
Avoid trying to [...]