DIGITAL PERSONAL TRAINING ON DEMAND
Fitflicks has created a website that allows fitness specialists to upload various fitness training videos and sell them to fitflicks users. Fitflicks users get access to a myriad of cost effective personal training that they can take with them anywhere, anytime.
A NEW NAME, BRAND IDENTITY & THE WORKS
When fitflicks came to us they had been developing their website for months and realized that they needed better branding. They had been operating under the name of Fitness Solutionz and realized that their name, look and logo were fairly generic. ThoughtLab came up with the name of "Fitflicks" and negotiated the purchase of the domain names for Fitflicks.com and Fitflix.com. We then created a new logo, tagline, patterns, font hierarchies, style guides apparel, marketing graphics and printed marketing materials, as well as a new look and navigation for the website that could still work with what had been developed.
Fitflicks has become one of our favorite brands we have developed.