FreeLife is a network marketing organization out of Phoenix, Arizona. Unlike many network marketing organizations popping up, FreeLife's products are heavily based on science and clinical trials. FreeLife has expanded around the globe and continues to grow rapidly due to their outstanding products and the incredible opportunity they offer many people.
REDEFINE AN ESTABLISHED BRAND
FreeLife's previous website had become jumbled and confusing through trying to please different departments and web managers. ThoughtLab created a new information architecture and direction for the website that would work with FreeLife's existing system for managing their business that was deeply incorporated into most of the website. ThoughtLab worked with FreeLife to deeply understand their business, industry, competitors, where FreeLife had been and where they wanted to go. Through the process ThoughtLab created cohesive designs, images, style guides and messaging that resonated with the values of reps and consumers of FreeLife products.
ThoughtLab worked with FreeLife's development team to ensure a smooth transition of the designs into production.