THE STANDARD IN HEALTH INFORMATION EXCHANGE
Medicity was one of the first companies to ever start focusing on electronic medical records. Over the last decade they have grown to become the standard software solution in what is now called Health Information Exchange (HIE).
REVITALIZING AN ESTABLISHED BRAND
When Medicity decided they needed new branding and two new websites they approached ThoughtLab just over one month before a big conference deadline. We always (well... maybe not always) love this kind of challenge and started working with Medicity to understand what they do and how to help position them. Like most of our projects we dug in to discover how competitors were trying to position themselves and then delved in to define messages that would resonate with the target audience of medical professionals, hospitals and administrators. Over the time we had we were able to define a completely new look and feel, find messages that resonate and complete two good-sized websites by the deadline.
DETAILS
The main Medicity website has over a hundred unique pages, a blog and an interactive Flash header that makes treating the patient, the focus. Medicity exemplifies what a professional business website should be - boundlessly comprehensive, effortlessly navigated, and endowed with a search engine friendly architecture. Like all of our websites, Medicity is conveniently edited through our customized CMS, allowing updates easily and quickly from any location.