E-commerce Platform
Plaza Cycle is the largest motorcycle dealer in Utah. They had worked with outside consultants and various in-house programmers for three years trying to increase online sales, with little improvement.
Results
* Website traffic has averaged 10 times higher per month than their previous record high
* Online purchases increased significantly despite maintaining in-store pricing online and without any additional marketing budget
* 94% of all online sales have come from new markets outside of Utah
* Many of Plaza Cycle's products often place in Google's top 10 results for that product
* Website has achieved 100% uptime for all of 2007 and 2008 to date on ThoughtLab's managed hosting
Key Features
* Search engine friendly architecture
* Advanced filter-based navigation allows customers to quickly get to the products they want
* Specialized icons show/hide for greater merchandising, based on product rules in the product administration
* Advanced, custom product management to support complex and varied product structures
* Order and fulfillment management
* Customer management
* User management
* 3D product rotation for featured products
* Shipping and price calculation