BEER IN UTAH?
Uinta Brewing is an integrated part of Utah and that is how they love it. Their advertising has become known for the tongue in cheek humor about Utah and about their beers. What many people haven't known is that Uinta is also the creator of the 4+ line of beers that have been spreading out around the nation.
EXTENDING AN ESTABLISHED BRAND
When we first started meeting with Uinta to talk about branding, the first response we got was that they just needed a new website, but that their brand was already full defined. As we went through the process to define how their brand could more successfully extend online, we started to get some great designs that incorporate the feel of Utah, pubs, wind and of course, Uinta's lines of beers. In the process we were successfully able to consolidate Uinta's previous 4+ site into the main Uinta Brewing website.
Uinta's website is updated on a regular basis through ThoughtLab's content management system. This system was extended for Uinta to allow their distribution network to also gain access to logos, promos, graphics and more.