Winder Farms

Viral Marketing Website

Winder Farms approached ThoughtLab to create a simple, fun way to drive people to refer their friends. ThoughtLab focused on taking any embarrassment out of referring a friend by making the process fun and the message funny, all while conveying the idea that Winder offers much more than just milk delivery.

Results

* Winder Farms significantly increased their monthly sign-ups due to the number of referrals they received during the three month campaign
* It has continued to be so successful that they have extended the usage of the application for over a year beyond the initial campaign

Key Features

* From start to finish this project was completed within a three week accelerated timeframe (ah, overtime)
* The application generates unique referral id's that are passed on to the sign-up application when people click the link in their email