Branding

Your brand isn’t just a logo. Nor is it a patch of burnt flesh on your tuchus. It’s a carefully curated collection of who your organization is, why it’s unique, and how it burrows like an earworm into the hearts and minds of your audience. Great branding creates an emotional connection that people become fiercely loyal to. That’s achieved through superior strategy, concise messaging, and brilliant design. We deliver that kind of branding. When it’s right, it is an unbroken connection with your customers and employees, unified and cheering for your brand. When it’s wrong, it’s just a burning hash of regret. We do it right.

Brand Strategy

Who are you?  That isn’t a question that can be answered with your name. Oh no, that’s a late lunch, moving into dinner, into drinks, into Tuesday, and on and on, kind of question. Then, we dig deep; what you value, want, what drives you, what gets you out of bed in the morning, into the world. Deep truths. All of that is distilled down to meaningful points of differentiation. Who are you is the start of building your brand.

Brand Message

As they say in real estate; location, location, location. Good brand messaging creates an emotional connection between your organization, employees, and customers. Great brand messaging claims land in the mental real estate of people’s minds. Where is your brand located; second lobe on the right, straight on to hippocampus. Bring your friends, we validate.

Brand Identity

You are unique. So is your brand. We make your uniqueness apparent through naming, tag-lines, logos, color, textures, typography, and you. You’re always a factor in your brand’s identity. There’s really nothing more unique than you. We employ that uniqueness to identify and distinguish your brand from all competitors. There’s only one you, so there’s only one brand. Unless you’re an identical twin, in that case, if we punch you does she feel it?

Featured Projects
CRSA Building
CRSA
Skyline with building and mountains in the background
Keystone National
Inside the kitchen of a home by CW Urban
CW Urban

Process

Discover

Discovery! What happens when we research, analyze competitors, interview, brainstorm, drink way too much coffee and talk til the wee hours of the morning? We find out Jimmy is taking Deb to the prom! No, we create the structural building blocks that become your brand. We discover the lasting foundation that is your brand.

Design

This is where discovery leads us. Now we differentiate and position your organization’s brand in the market. We do this with content, graphics, patterns, typography, day-old pizza, and a ton of experience. We start to build on that solid foundation.

Develop

Like a photograph in a chemical bath, we see the fruits of our labor come into focus. Now we add more elements, a digital guide, animation, more color, the logo. All the elements coming together here to portray the important visual clarity of differentiation. We can hardly handle the suspense.

Deliver

And it’s here! Defined, designed, refined, and perfected. You’re the proud owner of a unique brand. And with it comes all brand assets. We create brand guides and help execute the delivery and management of the new brand throughout your organization. It seems like he just arrived and the next thing you know, he’s off to the NYSE. They grow so fast.

Next Capability

Social Media