Paid Advertising Manager


SLC or Remote /



Remote Ok?


ThoughtLab is looking for a full-time Paid Search and Display Manager. In this role, you will be responsible for creating, executing and managing Paid, campaigns across search, display and retargeting marketing campaigns for a wide range of clients and industries. Paid social experience is a plus.


What You'll Do:

  • Plan and manage Paid Search (PPC/SEM) and display campaigns, including account setup, strategy development, organization, and management
  • Oversee ongoing optimization efforts to meet campaign goals, including daily management of campaign budgets, on-site conversion actions, bid management, negative keyword strategies, website and category exclusions, ad creative, and landing page revisions based on performance history and our client's goals
  • Use reporting, analytics, and trend tools, including Google Analytics, Google Data Studio, MOZ, and SEM Rush
  • Audit both assigned client accounts and assist other accounts when needed
  • Analyze paid search beta tests and new platforms/vendors
  • Assist Client Services team with client communications around paid media knowledge, and recommendations to deliver a clear strategic vision to our client
  • Forecast and plan paid search and display growth, and communicate opportunity with the client
  • Be an advanced technical/discipline leader, and manage client communication without requiring Account Supervisor involvement
  • Draw important analysis from data and make specific recommendations – i.e. adapted to change strategies and recommendations based on data sets
  • Make credible strategic recommendations, provide updates against goals and participate in Quarterly Business Reviews


  • 4+ years of experience managing large-scale, complex paid search campaigns
  • Well versed in success measurements, specifically in Branding/Awareness and Direct Response
  • In-depth understanding of Paid Search campaign management and optimization practices, and search retargeting
  • Experience with Paid Search Platforms like Marin, Kenshoo, DS3
  • GDN experience a plus
  • Google Certification (Fundamentals), Analytics and Adwords Certification
  • Understanding of Display Media, SEO, Affiliates, Feeds, Mobile, Social and Attribution and influence on Paid Search Activities
  • Desire to see things through to completion and deliver results
  • Experience mentoring and fostering the development of new talent
  • Bachelor’s degree

What's in it for you:

ThoughtLab offers a salary commensurate with experience and qualifications as well as a fun, hard-working, entrepreneurial work environment. Perks include casual dress, paid vacation and insurance benefits.

  • Health, Vision and Dental Benefits
  • PTO & Holidays
  • Profit Sharing
  • Weekly Get Togethers with Cash & PTO Prizes
  • Flexible Schedule
  • Ability to work remotely or from our SLC office

Our Company Culture:

  • This is a fun and balanced culture that rewards motivated, driven professionals while providing a lot of enjoyment
  • No hand-holding here - you’ll have an opportunity to forge an excellent future within the company if you’re solid and productive
  • And, you’ll work with some pretty off-beat, wonderful folks as well
  • Weekly trivia offers the chance to win PTO, gift cards for food, coffee, or whatever makes you happy, and just cut loose with co-workers in an open, creative environment
  • You’ll work remotely, yes, remotely, but you’ll never feel disconnected with this inclusive, accepting team
  • This is the perfect position for someone with the vision to seize opportunity while enjoying the laughter and gratification that comes with being a part of a dynamic, creative enterprise

ThoughtLab is an independent, boutique agency that prioritizes the ability for our people to create engaging experiences in a fun, fast-paced environment. We build iconic brands, innovative GUIs and award-winning web and mobile applications for exciting clients ranging from innovative start-ups to fortune 500s. We’re not afraid to challenge ourselves and always strive to reach beyond the ordinary. If you are among the best at what you do we invite you to come work with our team who is passionate about elevating digital.