ThoughtLab is Fully Functional During This Health Emergency, Click Here for Details.


PPC campaigns built to drive traffic, leads, and revenue to businesses both small and large.

With 63,000 searches happening per second on Google, is your business being found on any of them? With our data-driven approach to Pay-Per-Click (PPC) management, we can help get your business off the ground and on the internet in front of people searching for it. You don’t need another “set it and forget it” agency, you need a certain, special someone who is as invested in your business as you are. Hello Utah, we are that special someone.  

When you team up with us, we will take a deep-dive into your business to fully understand your target audience, what demographics you generate business from, where they are at in the buying cycle, and what searches they would use when they are ready to take action. We will also advise you on the perfect wine and shoe pairings.

We are experts in deploying and managing Pay-Per-Click ads that captivate and engage the right customers to help drive quality traffic to your site, and of course, conversions. We will monitor your campaign constantly, analyze the data gathered on a day-to-day basis, and make any necessary adjustments to improve the results. 

Get Instant Visibility

Whether you are a small business looking to generate more leads for the Salt Lake City area, or you want to go after the entire state of Utah, PPC is the most effective way to get your business visibility on the first page of search results.

Measurable Results

Unlike other marketing tactics, with Pay-Per-Click advertising, you know exactly how many people interact with your ad, which search terms and ad copy generated a conversion, and how you compare to other competitors who are also bidding for first page results. Adwords is extremely transparent, which means you can easily optimize it to get the most bang for your buck.

Imgur experimental branding Indoor Atlas web design Wren Int web design

Thoughtlab’s Approach

Most people will say that Pay-Per-Click is a science, and that’s true, but it’s also a bit of an art. There is no ‘one size fits all’ strategy that can be applied to every PPC campaign across the board, nor should there be. Each campaign that we build will be unique to your business and your goals. We will never settle for less, and we will always strive for more. Some people might call us mad scientists, and that’s okay. In our lab, we are continually testing, experimenting and pushing the boundaries of what’s possible, which is why we always achieve better results.

Our Services


We take the time to get to know your business, your goals, target audience, pain points, your underwear choice, your brand. This is a crucial first step to your PPC campaign, as we need to start off with a strong foundation to achieve long term success


We don’t only get to know you, we get to know your competitors as well, whether they are Utah locals or nationwide. By understanding the keywords they target, and the ad copy they use, we can effectively use that data to structure a more successful campaign


When it comes to your PPC ad copy, every character counts. We don’t want uninspired text that neither piques interest or entices curiosity, we carefully craft each headline and description while considering quality score and getting you the most clicks


When it comes to Pay-Per-Click campaigns, our work is never done. We will watch your campaign constantly, test every aspect of it, and analyze the data that comes in. Basically, we’re legalized stalkers of your campaign.


We are not a "set it and forget it" agency. We constantly test and analyze the data, make adjustments as needed, and repeat the process again. Lather, rinse, repeat, that’s our motto. And we apply that motto to your campaign, our pets, and our hair. Except for our copywriter because he’s bald. Keep that on the down-low, he wears a toupee. It’s less of a toupee and more of a plate of whole wheat pasta. Sad.

Indoor Atlas

Wren & Fida

Kurt Bestor

“ThoughtLab and the whole team that we worked with was incredible. From start to finish, their process was organized, well articulated, and efficient. We were very impressed with their work ethic and scheduling. I have worked with a number of other web developers, and by far ThoughtLab is in a league all its own. They operate only on the cutting edge of design and web features. You will not be disappointed if you hire ThoughtLab”
reviewer avatar
Cresta Bateman
Cresta Bateman, Sportsmen for Warriors
“ We've worked with ThoughtLab on several projects and their quality has always been superior. Working with their development team has always been a pleasure and the management team has always been concerned about the product and our satisfaction. I highly recommend them.”
reviewer avatar
Scott Lance
Scott Lance, Children's Miracle Network
“FINALLY! After years of working with website "experts" and design "pros" and always being underwhelmed by the final results and frustrated by the process, I found a group of people that "get me." I was referred to ThoughtLab by a friend in the same business as I and she couldn't say enough good things about her experience. From logo design to site formatting and functionality I truly got what I paid for.”
reviewer avatar
Kurt Bestor
Kurt Bestor
[email protected] 801-355-2696 Salt Lake City, Utah