Just as ThoughtLab was completing a recurring payment processing app for gijig on the Salesforce app exchange, gijig made a last minute decision to launch at Dreamforce - the largest Salesforce event boasting 120,000 attendees. ThoughtLab had 2 months to create a comprehensive brand and event strategy.
Our strategy included a 4' x 8' 3-D poster looking under the hood of the app and into the city of the automated functions of the gijig-ibot city, 3-D glasses, fold-out brochure, build-your-own gijigibot character, t-shirts, video, and basic websites. The end result... gijig was told by person after person, including some Salesforce staff, that they had the best booth at the show, despite booth size. It didn't hurt that gijig got more than double their expected leads.
We set out to create a recurring payment processing app but, we ended up creating a comprehensive brand and event strategy as well. Oh and we did in just two months. On top of that, we were able to double gijig’s expected leads.
Brand Identity, Print Design, User Experience Design, Web Design, Web Development, Custom Software Development