Nightmare on 13th, the nation's leading House of Terror, was getting a lot of mobile traffic but didn't have a mobile-friendly website. They were interested in a refreshed design and brought initial designs with them. After reviewing the existing designs, ThoughtLab felt that the designs weren't representative of the horrifying experience individuals experience when they go through the haunted house and proposed new designs. It required some thought, but Nightmare on 13th came back that they agreed and loved the new direction. ThoughtLab delivered a new website that is responsive for all screen sizes and devices, that captures the horror of the experience and helped Nightmare on 13th to retain their already stellar search engine rankings.