When World of Animals first approached ThoughtLab, they came with the idea to create a basic storybook. In working together, the idea evolved into an educational iPad app that transforms learning about 150 animals from all over the world into a fun and exciting game with animations, sounds, and rewards. Children can discover where animals live, hear the sounds they make, learn fun facts, and even move the animals around in their environment. The game includes voiceover, in a charming “kids” voice, to help those who might not be familiar with some of the more technical words, or for those who can’t read yet, but still want to learn about the animals. ThoughtLab worked with World of Animals to create the brand and the app.