Wren & Fida Travel Web Design

Incentivize with unforgettable journeys that change their lives forever.

Description

New wireframes, designs, colors, stronger, more specific images to tantalize viewers with promises of cultures and sights that defy imagination. A cleaner, easier to navigate layout for both their incentive and educational travel sections. New fonts for a cleaner, tighter, professional look and pages of copy to highlight the stories and experiences of both the founder and the people who had traveled with them. All of this introduced the new, exciting, one of a kind travel experience of Wren & Fida, a premier name in travel.

Nothing engages the mind, enhances the spirit and enlarges the soul like travel. Traveling is to be educated by the world around you, to be changed forever and to discover your true self. No one is better suited to facilitate that kind of experience than Wren & Fida and nobody is better suited to capture that online, in website form than Thoughtlab. Travel the web with us.

Project

A name change, a new website with wireframes, designs colors and copy that would highlight the unique travel experiences that Wren & Fida provides. No one is better suited to facilitate that kind of experience than Wren & Fida and nobody is better suited to capture that online, in website form than Thoughtlab. Travel the web with us.


Deliverables

Concept, Branding, Design, Development

Examples

Real Business Impact

The Incentive Research Foundation released a study in 2010 following the steps that an organization took to ensure that they received a return on their investment; they successfully merged acquired organizations into their company, and successfully merged their incentive programs.

Incentive trips, meetings and events account for 15% of all travel spending, which creates 2.4 million jobs, $240 billion in spending and $39 billion in tax revenue, according to the U.S. Travel Association. Incentive travel generates about $13 billion a year, according to the Incentive Research Foundation.

Oxford Economics USA wrote in a 2009 study that incentive travel investments yielded a return of investment of more than $4:$1 and stated that in order to achieve the same effect of incentive travel, an employee’s total base compensation would need to be increased by 8.5%.