Social media marketing for interior designers is essential for both sharing your brand vision and showcasing your talents. In this article we’ll cover the fundamentals of interior design social media marketing and how to apply that to your brand.
One of the most important aspects of marketing an interior design firm is a robust portfolio. Think about it like this: prior to the internet, interior designers relied on sketches, swatches, color palettes, and mood boards to communicate their work to potential clients.
Interior design marketing in the current landscape is merely an extension of this practice but with the potential to reach a much wider audience. This is often done through social media marketing.
Highly visual mediums, like social media platforms, are the perfect avenue to convey your aesthetic and inspire potential customers by showcasing your work. Now, interior design is a highly competitive industry and today’s consumers are smart. In order to see increased reach and sustained growth, you need to stand out from the crowd. That’s where effective social media marketing comes in.
Social media marketing for interior designers is essential for both sharing your brand vision and showcasing your talents. The verbal and visual content you put out there shapes the tone of your brand and therefore, should be as emotive, personal, and aesthetically pleasing as your designs.
When developing a social media strategy, it’s useful to research specific channel demographics in order to identify which platforms to focus on and how to tailor content to that audience. These will likely be vastly different depending on your design speciality and type. For example, Tiktok has a very young audience, many of which are likely not in the market for a high-end interior designer.
Not sure where to begin? In this article we’ll cover the fundamentals of interior design social media marketing and how to apply that to your brand. In this article we’ll cover:
- Which Social Media Platforms to Choose
- Interior Design Facebook Post Ideas
- Facebook Ads for Interior Designers
- Best Interior Designers on Instagram
- Best Pinterests for Interior Design
- Other Social Platforms for Interior Designers
Social Media Marketing for Interior Designers
Which Social Media Platforms to Choose
When it comes to social media strategy, having a presence on all social platforms is key. However, it’s often better to focus on one or two primary channels and produce high quality content for that specific channel rather than to spread yourself thin and ultimately do a subpar job across the board.
Ideally, the platforms you choose to focus on is where your target audience spends most of their time online. It’s therefore imperative that before you begin posting on social media, you identify your target audience and outline your social media goals.
For example, you might want to increase your social media presence to drive sales, find new leads, establish an audience, or build trust. Once you understand the motivation and strategy behind your social media you can better meet your goals.
It’s also incredibly important to research specific channel demographics in order to identify which platforms you should focus on and how to tailor content to that audience. The below information is a great starting point:
- Facebook: Age 25-34/56% male. The number one social media network reaches almost 80% of digital users.
- Instagram: Age 25-34/57% female. Great for images, videos, and before and after content.
- Twitter: Age 30-49/68% male. Great for trending topics and industry news.
- Pinterest: Age 30-49/78% female. Great for sharing aspirational, visual content, and design trends.
- LinkedIn: Age 46-55/51% male. Professional way to connect with industry contacts.
Facebook for Interior Designers
Despite the jokes from Gen-Z that Facebook is dead, it remains the most popular social media platform in the world with almost 2.8 billion users every month. Facebook is well worth incorporating into your social media strategy for a multitude of reasons.
First is the ability to set up an e-commerce platform. Facebook for Businesses allows you to set up a shop page in order to both reach out to clients and drive further traffic to your services. It also makes it super easy for others to purchase your interior design products.
Second, there is a huge untapped market in private Facebook groups. These allow you to both create and join groups that are built on nurturing a community and can help you drive organic traffic to your page.
Lastly, Facebook allows you to post a variety of content, from photos and videos to article links while also giving you the ability to repost content from other user’s. In this way, it’s one of the most well rounded platforms with a plethora of options for content.
Interior Design Facebook Post Ideas
With such an abundance of posting opportunities for Facebook, it can be overwhelming to determine a strategy. The best way to encourage growth and high engagement is to continue posting what your audience responds to.
The best way to understand this is to initially post a variety of content, ie: videos, long-form written posts, images, etc and see which type of post garners the highest reach. Then concentrate on mostly posting similar things. Not sure where to start? Here are some of the best Interior Design Facebook post ideas:
- Behind The Scenes: This could be an image or video that shows what happens in your office or on site. It helps give viewers an inside look at the industry.
- Resources: Share a link to a helpful article or study related to the design industry. It’s even better if you post a resource your company created like a blog post or infographic.
- Before/After Series: Showcase your work through photos of a space before and after.
- DIY/Tutorials: You don’t need to completely give away your trade secrets but post helpful content for quick room refreshes or small DIY projects your audience can follow.
- Room Tours: Best for videos, do a quick room tour with voiceover explaining how you created the space.
- Testimonials: Share feedback from your happy clients with images to match.
Facebook Ads for Interior Designers
While Facebook is a great tool for organic social media reach and growth, it’s also even better for paid advertising. This means repurposing your most popular content or creating an entirely new post/video campaign.
Essentially you can target your intended audience by breaking down ads based on gender, geographic location, interests, and so much more. Using Facebook ads for interior designers makes it much easier to extend your reach and drive traffic to either your website or business Facebook page.
Instagram for Interior Designers
Instagram is arguably, one of the most important social media platforms for interior designers. While initially an image-only based site, Instagram has shifted over the years to incorporate in-app shopping, videos, stories, and long-form video content (IGTV).
This means taking a multimedia approach to social media strategy is much more streamlined. Each subsection of Instagram serves a unique purpose and should therefore, be approached differently.
In-feed posts are great for showcasing your excellent portfolio through glossy, high-quality images. Stories (which disappear after 24 hours) are great for news, reposts, sharing inspo content and engaging with your audience. Reels are 30-second videos that are ideal for building an audience. They are a great vehicle for before and afters, room tours, and designer interviews.
The best approach to building a loyal Instagram following is to experiment with all the different types of content available and see which garners the highest reach. Then you can hone in on what your audience responds to the most.
Best Interior Designers on Instagram
If you look at the top interior designers on Instagram, you’ll notice many similarities.
The best interior designers on Instagram follow many of the same rules, including: posting regularly (at least once a day), using specific hashtags, create visually appealing content, and engaging with their audience via comments, reposts, etc.
Some examples of interior designers who’ve mastered Instagram are:
Pinterest for Interior Designers
Next to Instagram, Pinterest is arguably the second most important social media platform for interior designers. Unlike Facebook or Instagram, Pinterest isn’t focused on likes or views but rather, offers a digital mood board that allows users to upload, save, and pin design inspirations. Think about it as less of a social media app and more of a search engine
Naturally, Pinterest is a great way to circulate your designs.
The other great thing about Pinterest is the different boards you can create. It allows you to easily assemble digital mood boards that you can post publicly or share prviately with clients or other designers.
People flock to Pinterest for inspiration, but also, for assistance. You can easily repurpose Instagram reels or content for Pinterest in the form of photo guides, step-by-step help, infographics, and ‘how-to’ videos.
Pinterest also functions in a similar manner to a traditional search engine like Google, meaning that you’ll need to do adequate keyword research and create multiple pins surrounding a single keyword to maximize your SEO.
All your pins have the option to link to another site. You can drive traffic to your instagram page, your website, or a specific blog post, so it’s worth considering buying ad space as part of your social media content strategy.
Best Pinterests for Interior Design
The key to creating effective social media content is to inspire, educate, and engage. That’s why the best pinterests for interior designers are a mix of portfolio images, before and after stories, educational content, and re-pinning inspiration photos.
Re-pinning and sharing other interior designers' work is a great way to connect with others in the industry and reach a wider audience. Educational content like how to videos, DIY tutorials, and infographics give your audience something tangible and informative, which ultimately will keep them coming back for more.
Other Social Platforms for Interior Designers
There is no shortage of social media platforms to utilize for your interior design
business. While we outlined the most popular and effective ones, it’s usually a good idea to seek out both up and coming platforms and established industry-specific ones. After all, the more online presence you have, the better.
- Linkedin, for example, isn’t necessarily the best platform for connecting with potential clients, but it’s a great way to connect with other interior design professionals and stay up to date with industry news.
- Tiktok is incredibly popular, and while the demographic is not necessarily an ideal target audience, if you create interesting enough content it can often get picked up by news outlets and other sites like Buzzfeed.
- Houzz is another platform where architects, interior designers, builders, and other home renovating professionals showcase their work and can connect with potential clients thats best paired with a robust SEO strategy.
Digital Marketing for Interior Designers
Both digital marketing and social media for interior designers are essential to grow your online business. Having a strong digital presence on numerous social media platforms like Instagram, Facebook, and Pinterest helps ensure you’re targeting your audience in a variety of ways and exposing your brand to a much wider audience.
Planning your social media strategy for all these channels can be incredibly daunting. Not to mention when you add in maintaining a high end website, email marketing, SEO, and copywriting.
Ready for someone to tackle all your digital marketing needs? Let us take it from here. Contact us today for a free consultation and see how we can take your brand to the next level. Plus, sign up for more interior design marketing resources with our email newsletter.