I have tried many different coffee makers over the years, some by choice, some not so much, and without exaggeration, I can say the best coffee I have had always comes from a percolator.

Spoken, written, sung, chanted, or declaimed, words have the power to move people, change lives, destroy nations and prop up governments.

You want to represent your brand in a carefully curated setting and put out the messages you know will attract and hold customers and build loyalty.

A celebrity endorsement has long been an effective driver of consumer purchase intention. Their curated public image and fame engender trust in consumers, and that trust goes a long way to getting people to purchase the product or service they endorse.

It’s pretty simple when broken down. Employees like to have more flexibility with their schedules. Flexibility allows them to understand that life isn’t all about working. There is a clearer reason to work when life is a priority.

Fake news, the kind that generates headlines, can do damage to corporations. This damage from posted information, usually not valid, can drive stock prices down and put a once profitable business into a death spiral.

In the simplest of terms, the purpose of copywriting is to persuade the reader to take action concerning your product, service, or campaign.

In 1909, American Business magnate Harry Gordon Selfridge, who gained his fortune with a retail store in London that garnered him the nickname “The Earl of Oxford Street,”  coined the phrase, “The customer is always right.”

Perhaps you’re a CEO thinking, I need to get better at this writing thing. We offer concise ideas about how to write for a CEO to get you started.

 Over time, I understood that my job title is copywriter, not master of everything that has ever happened or will happen on earth. What I’m saying is you don’t need to know everything about everything as a copywriter.

Good listening, often called active listening, is the key to strong communication. A good listener takes in all the information and can receive and interpret the information given to them.

Think about igniting your creativity and being open to inspiration as a lifelong marathon, not a week-long sprint.

What I see is this; loneliness can be pushed aside. Lonely can be your daily baseline, and then someone comes in and sits, chats, drinks coffee, tells stories, and it seems that loneliness is gone.

What has passed for a work/life balance up to now has been fine. Still, the pandemic and the losses people have experienced, combined with the fear of losing their jobs, income, and way of life, have made people stop and rethink the old notion that you must do anything for the company to get ahead.

When you set yourself up as an authority and back that claim up to the point where it is common knowledge, you’ll be the one that customers who have been disgruntled elsewhere will come to for salvation.