The
Toniq
October 9,
2024
2024
Talking in Circles: Surviving the Buzzword Frenzy
By
Paul Kiernan
Paul Kiernan
In the modern business, marketing, and tech world, buzzwords have become an ever-present fixture. They are the magic spells that sound impressive but often lack real substance.
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October 7,
2024
2024
Why Your Dog Would Make a Better Marketer Than You
By
Paul Kiernan
Paul Kiernan
They’ve got charm, unwavering loyalty, and an unparalleled sense of awareness. If we could channel just a fraction of what makes dogs so naturally likable, we might create more authentic and effective marketing campaigns.
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October 3,
2024
2024
Navigating Fluid Audiences: Personalization in a Changing Market
By
Paul Kiernan
Paul Kiernan
Let’s explore how marketers can adapt their strategies to keep pace with fluid audiences by leveraging data analytics, AI, emotional intelligence, and dynamic segmentation.
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October 1,
2024
2024
Mastering Scope Creep: Say No to Extra Work and Still Keep Clients Happy
By
Paul Kiernan
Paul Kiernan
One of the most common challenges comes when a project is nearing completion, and the client starts asking for more—extra work that wasn’t part of the original agreement.
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September 27,
2024
2024
Remote Work and the Loss of Boo Radley
By
Paul Kiernan
Paul Kiernan
The world has changed drastically in recent years. For many people, one of the most significant and lasting shifts has been how we work. When the pandemic hit, offices shut down, and millions of people found themselves working from home almost overnight.
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September 26,
2024
2024
If You Build It, We Will Scam
By
Paul Kiernan
Paul Kiernan
So, what is it about human nature that makes us so quick to exploit new technology for scams? Why do time, money, and extreme effort that could be used for good so often get funneled into money-making schemes that prey on others?
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September 24,
2024
2024
Bridging the Creative Gap: Helping Clients See Beyond Vague Descriptors
By
Paul Kiernan
Paul Kiernan
The disconnect is a common one. Clients often have a clear vision for their business but may not have the design vocabulary to express it in ways that help creatives.
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September 20,
2024
2024
Speaking to Fluid Audiences: Why Static Language No Longer Works
By
Paul Kiernan
Paul Kiernan
We live in a world where emotions, needs, and desires evolve with circumstances, yet traditional communication strategies often rely on static messaging, particularly in areas like marketing and branding.
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September 18,
2024
2024
From Outrage to Understanding: Changing How We React to Business Failures
By
Paul Kiernan
Paul Kiernan
In an increasingly polarized world, where frustration often overshadows understanding, cultivating empathy becomes essential for fostering positive relationships.
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September 16,
2024
2024
Rethinking Marketing: Why Fluidity Matters in a Changing World
By
Paul Kiernan
Paul Kiernan
While this approach has been effective for years, it often oversimplifies human behavior by assuming that people fit neatly into these predefined boxes.
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September 13,
2024
2024
Breaking Boundaries: Finding the Spaces Between in Marketing and Branding
By
Paul Kiernan
Paul Kiernan
Marketing traditionally relies on segmenting audiences into well-defined categories—age groups, demographics, income levels, or interests. But what if this conventional approach misses something essential?
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September 12,
2024
2024
Balancing Tech and Humanity: Innovate Without Losing Touch, Part 2
By
Paul Kiernan
Paul Kiernan
In the first part, we explored the balance between technological advancements and humanity. While AI and automation offer remarkable efficiencies, they cannot replace our innate human qualities—empathy, creativity, and meaningful connection.
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September 11,
2024
2024
Balancing Tech and Humanity: Innovate Without Losing Touch, Part 1
By
Paul Kiernan
Paul Kiernan
Yet, as we embrace these innovations, there’s a fundamental truth we must never lose sight of: technology is here to serve humanity, not replace it.
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September 10,
2024
2024
Write Without an Audience: Finding Truth in a World of Performance
By
Paul Kiernan
Paul Kiernan
Nearly everything today is written with an audience in mind. We aren’t writing to express ourselves; we’re writing to be seen.
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September 6,
2024
2024
Marketing and Branding Reimagined: A Grothendieck-Inspired Approach
By
Paul Kiernan
Paul Kiernan
What if we didn’t just tweak our current methods but instead dismantled them entirely, asking ourselves fundamental questions about how marketing and branding actually work?
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