The
Toniq
February 28,
2022
2022
The Email Marketing Toolkit
By
Paul Kiernan
Paul Kiernan
What’s all the hubbub about email marketing? Well, it is one of the most effective marketing tools going, with an incredible ROI low cost, and it targets more precisely than print or broadcast. That’s what all the commotion is about. To get the best results possible out of your email campaign, you need to know who your customers are, and you need to know what will entice them to read.
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February 16,
2022
2022
Requiem for a Writing Implement
By
Paul Kiernan
Paul Kiernan
If you’re a fan of pens, pencils, and writing hand to page, if you’re of a certain age and you remember the SATs before the internet, then you’re familiar with the number, or as it is written on the side of the pencil, No. 2 pencil. Perhaps you just accepted the pencil and never questioned why or what makes a pencil a number two pencil.
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January 26,
2022
2022
We Need More Fools!!
By
Paul Kiernan
Paul Kiernan
Let’s have more fools this year. Dress in motley and speak some truths, make some laughter, open some eyes. What do you say, shall we all be fools this year? We need it. We’re dying for fools, absolute, sound, and strong fools. Let’s toss aside the suits and ties, put bells on our toes, and start a revolution of fools!
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January 21,
2022
2022
A New Year’s Resolution Gone Wrong
By
Paul Kiernan
Paul Kiernan
Personally, I am prone to avoiding the new year’s resolution; I fail enough during the year that I hate starting it off by saddling myself with something I know I will fail at miserably. Why go into a new year with the predestined albatross of failure hanging about your neck like some nightmare Coleridge shadow lurking over your shoulder all year? Why? Doesn’t sound wise.
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January 19,
2022
2022
The Marketing Automation Customer Journey
By
Paul Kiernan
Paul Kiernan
Marketing automation takes all those tasks that would consume hours and hours and depend on attention and energy and puts them in the hands of marketing software. Understand how time, energy, and ultimately money is saved through marketing automation.
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January 18,
2022
2022
How to Implement Marketing Automation
By
Paul Kiernan
Paul Kiernan
In the shell of a nut, marketing automation refers to tasks and efforts that have been automated by software. Typically, these tasks or efforts are triggered by the customer’s action. Actions could be anything from making a purchase to filling out a questionnaire or even subscribing to a blog. Marketing automation makes life easier for marketers, allowing them to connect quickly and directly to customers, but it should be used with caution.
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December 21,
2021
2021
The Guide to Social Media for Fashion Brands
By
Devon Butler
Devon Butler
As a fashion brand, having a social media presence is no longer optional. In fact, a strong social media portfolio is integral to building and maintaining a valuable brand identity and driving sales. Between fashion apps and social marketing, the global online fashion industry is predicted to grow to $870 million by 2023.
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December 17,
2021
2021
The Guide to Marketing for Fashion Brands
By
Devon Butler
Devon Butler
A unique, compelling brand identity is integral for almost every business regardless of industry. As a fashion brand or designer however, your emails, your branding, your ads, need to be as moving as your creations. Fashion is all about emotion, aesthetics, and personalization and the same needs to be true for how you market yourself.
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December 10,
2021
2021
Human Rights Day
By
Paul Kiernan
Paul Kiernan
As a human being on this planet, you are entitled to certain rights. Take a cursory look around the world, even in the United States, and it’s easy to see that these rights are often violated, ignored, and encroached upon, sometimes with devastating effects.
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December 8,
2021
2021
The Guide to Fashion Content Strategy
By
Devon Butler
Devon Butler
Content marketing for fashion brands is essential for both sharing your unique vision and showcasing your products. The verbal and visual content you put out into the digital world shapes the tone of your company and therefore, should be emotive, personal, and engaging.
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November 30,
2021
2021
How to Write Quality SEO Content
By
Devon Butler
Devon Butler
Quality SEO content starts with good keyword research and keyword research should be the base of any Search Engine Optimization strategy.
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November 19,
2021
2021
Making Quality Content for Inbound Marketing
By
Devon Butler
Devon Butler
While the concept of inbound marketing is nothing new, it’s quickly becoming the preferred method of marketing. In today’s landscape, more and more people resent being interrupted.
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November 17,
2021
2021
SaaS Marketing Playbook
By
Paul Kiernan
Paul Kiernan
No matter how much the playbook changes game to game, one thing is true, every team needs a playbook. This holds true for SaaS marketing as well.
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November 8,
2021
2021
The Content Quality Checklist
By
Paul Kiernan
Paul Kiernan
Quality content will have an immediate effect. You will get more visitors, reduce your bounce rate, and experience higher conversions, all if you have quality content.
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November 5,
2021
2021
The Guide to Company Naming Strategy
By
Devon Butler
Devon Butler
Having a recognizable company name is paramount to the long term success of any business.
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