January 18,

How to Implement Marketing Automation

Paul Kiernan
In the shell of a nut, marketing automation refers to tasks and efforts that have been automated by software. Typically, these tasks or efforts are triggered by the customer’s action. Actions could be anything from making a purchase to filling out a questionnaire or even subscribing to a blog. Marketing automation makes life easier for marketers, allowing them to connect quickly and directly to customers, but it should be used with caution.