What’s all the hubbub about email marketing? Well, it is one of the most effective marketing tools going, with an incredible ROI low cost, and it targets more precisely than print or broadcast. That’s what all the commotion is about. To get the best results possible out of your email campaign, you need to know who your customers are, and you need to know what will entice them to read.

If you’re a fan of pens, pencils, and writing hand to page, if you’re of a certain age and you remember the SATs before the internet, then you’re familiar with the number, or as it is written on the side of the pencil, No. 2 pencil. Perhaps you just accepted the pencil and never questioned why or what makes a pencil a number two pencil.

Let’s have more fools this year. Dress in motley and speak some truths, make some laughter, open some eyes. What do you say, shall we all be fools this year? We need it. We’re dying for fools, absolute, sound, and strong fools. Let’s toss aside the suits and ties, put bells on our toes, and start a revolution of fools!

Personally, I am prone to avoiding the new year’s resolution; I fail enough during the year that I hate starting it off by saddling myself with something I know I will fail at miserably. Why go into a new year with the predestined albatross of failure hanging about your neck like some nightmare Coleridge shadow lurking over your shoulder all year? Why? Doesn’t sound wise.

Marketing automation takes all those tasks that would consume hours and hours and depend on attention and energy and puts them in the hands of marketing software. Understand how time, energy, and ultimately money is saved through marketing automation.

In the shell of a nut, marketing automation refers to tasks and efforts that have been automated by software. Typically, these tasks or efforts are triggered by the customer’s action. Actions could be anything from making a purchase to filling out a questionnaire or even subscribing to a blog. Marketing automation makes life easier for marketers, allowing them to connect quickly and directly to customers, but it should be used with caution.

As a fashion brand, having a social media presence is no longer optional. In fact, a strong social media portfolio is integral to building and maintaining a valuable brand identity and driving sales. Between fashion apps and social marketing, the global online fashion industry is predicted to grow to $870 million by 2023.

A unique, compelling brand identity is integral for almost every business regardless of industry. As a fashion brand or designer however, your emails, your branding, your ads, need to be as moving as your creations. Fashion is all about emotion, aesthetics, and personalization and the same needs to be true for how you market yourself.

As a human being on this planet, you are entitled to certain rights. Take a cursory look around the world, even in the United States, and it’s easy to see that these rights are often violated, ignored, and encroached upon, sometimes with devastating effects.

Content marketing for fashion brands is essential for both sharing your unique vision and showcasing your products. The verbal and visual content you put out into the digital world shapes the tone of your company and therefore, should be emotive, personal, and engaging.

Quality SEO content starts with good keyword research and keyword research should be the base of any Search Engine Optimization strategy.

While the concept of inbound marketing is nothing new, it’s quickly becoming the preferred method of marketing. In today’s landscape, more and more people resent being interrupted.

No matter how much the playbook changes game to game, one thing is true, every team needs a playbook. This holds true for SaaS marketing as well.

Quality content will have an immediate effect. You will get more visitors, reduce your bounce rate, and experience higher conversions, all if you have quality content.

Having a recognizable company name is paramount to the long term success of any business.