Like Harper, sometimes the need is to go back to basics and reconstruct your way of working. Sometimes, what is needed is less mechanical and more ethereal. Despite dumping people into the "creative" basket and expecting them to all behave in a similar fashion, creatives are individuals being individual. What helps one with a slump may not help others.

Great design, eye-catching colors, and mind-blowing images are vital to a good website, marketing campaign, or advertising push. However, these can all be hugely enhanced or tragically undermined by copy.

Learning how to manage your creatives is vital to keeping them happy and productive. The alternative is to hire and promote only those who are friendly, easy to manage, and understand. You can do that, and then your company will slip into a bog of mediocrity, and you’ll be passed by and watch the other companies speed ahead.

Truly great copywriting paints pictures, evokes emotional responses, and allows the reader to fill in gaps with their imagination, making the experience personal and active. Laying the groundwork, good copy leaves enough open so that the reader is engaged and doing some of the work. Spoon feeding doesn’t connect as well as hints and signs for the reader to follow.

From time immemorial, media and branding have had close ties, and the World Wide Web has served as a tool to display this relationship. Brands have been using the internet to grow since the inception of web1 through all its evolutions. Web 3 is the present evolution where investors, consumers, and brands converge. 

In order to effectively market your Web3 project, you need to clearly define your purpose, value, & target market at the very least.

Times are changing, and the truth is, no matter what the corporation’s vocation, creativity is beneficial to all members, all employees, as well as management; no longer does creativity stay in one area; people are finding that shooting a little creativity into the daily work has some profound benefits.

Creative artists do not just experience this cycle; it also plagues companies and CEOs. This undiagnosed illness has a name, “Shiny Object Syndrome,” which can ruin you creatively and professionally. So before you ruin your company or sap your creative drive, let’s take a closer look at this phenomenon. We’ll show you how to recognize it, and more importantly, how to combat it. 

This is a fast-paced world. Internet and smartphones, social media and business, everything moves quickly. You ask someone,  “how are you doing?” and most of the time, they answer “busy.” Heaven forgive you if you’re caught not being busy, if your calendar isn’t jam-packed with work and meetings, events, and commitments. If your weekend isn’t planned to the edges, who are you? One of the best things you can do to help your creative brain flourish is to slow down. Another great thing for the creative muscle is to observe. These two ideas, slowing down and observing, are what we will focus on in this article.

From baked goods to sporting events, vacation spots to cars, marketers have been employing memory to catch the imaginations of potential customers and reel in new ones for centuries. It’s a great trick, and a good memory can pluck the emotional heartstrings and get someone to stop in their tracks and slip into a dreamy reverie. In that situation, they're ripe for the picking and susceptible to all kinds of marketing suggestions, tricks, and chicanery.

We here at ThoughtLab believe wholeheartedly in the words of Jonas Salk; “The reward for work well done is the opportunity to do more.” We love what we do, and the more we get to do it, the happier we are. Also, the better we get at it. So, every day we come to the office and make it possible for clients to see further, reach higher, and be better, is a day we cherish.

FinTech is a booming industry that is especially appetizing for investors. According to CB Insights, a private equity company with a global database supplying market intelligence to private companies and investors, in the first quarter of 2021, the Fintech space raised $13.4 billion.

By definition, writer’s block is the temporary or lasting inability to put words on the page. It hits every writer at some time, even if for a few hours; however, it can extend into days or weeks. If the writer gets into a pattern or spiral, writer’s block can last for extended periods, even years. It’s the horrible feeling of staring at a blank page or screen and saying, “I got nothing.” All creatives experience writer’s block in some form or other.

Social media and the internet have raised the level of keeping up with the Joneses to an almost manic level. Trying to outdo, out buy, out own, out life those posting about their fabulous lives is not only crazy, but it’s also causing severe mental health issues for many people. And, that lot of people includes a huge steaming bunch of young people. So how do you stop comparing yourself on social media? Let’s first take a deeper look into how we got here in the first place.

This age of technology is remarkable. Online resources give us the ability to do almost anything from our homes. Buy a car, sell your blender, get twenty-five cheeseburgers delivered directly to your face. This also includes the real estate market. This article will define luxury real estate for you, and give you some tips on how to market luxury real estate online and bypass the agents. Sound good? Okay, let’s get started.