an orange bullhorn and an orange background
an orange bullhorn and an orange background

The Top Web Design Trends of 2023: What's In and What's Out


As we move further into 2023, it's important for web designers and developers to stay up to date with the latest trends in order to create websites that are both visually appealing and user-friendly.

Web design is an ever-evolving field, with new trends emerging and old ones fading away. As we move further into 2023, it's important for web designers and developers to stay up to date with the latest trends in order to create websites that are both visually appealing and user-friendly. In this article, we'll explore the top web design trends of 2023, highlighting what's in and what's out in the world of web design.


One of the key trends dominating the web design landscape in 2023 is the use of bold and vibrant colors. Designers are moving away from muted color palettes and embracing more vivid hues to create visually striking websites. Vibrant gradients, duotones, and even neons are being employed to grab users' attention and create a memorable visual experience. These bold colors are often paired with minimalistic designs to maintain a clean and modern look.

Fluid Lines

Another trend that's gaining momentum in 2023 is the use of organic shapes and fluid lines. Gone are the days of rigid, straight lines and sharp corners. Web designers are now incorporating softer, more natural shapes into their designs, giving websites a more organic and approachable feel. These flowing lines can be seen in various elements, such as background shapes, buttons, and even typography, creating a harmonious and visually pleasing composition.


In terms of typography, bold and expressive fonts are taking center stage in 2023. Designers are no longer afraid to experiment with unique and unconventional typefaces to make a statement. Custom hand-drawn fonts, variable fonts, and large lettering are being used to create visually striking headlines and add personality to websites. Moreover, designers are paying more attention to the readability of the text by using ample line spacing and contrasting colors to enhance legibility.


A key aspect of web design that's gaining importance in 2023 is accessibility. Designers are recognizing the need to create inclusive websites that cater to all users, regardless of their abilities. This means implementing features such as alternative text for images, proper heading structure, and keyboard accessibility. Inclusive design is not only a trend but a necessity, ensuring that websites are accessible and usable by everyone.

A cluttered garage


Microinteractions are also making waves in 2023. These small, subtle animations and interactions provide users with feedback and enhance the overall user experience. From hover effects on buttons to loading animations and transition effects, micro-interactions add an element of delight and engagement to websites. They can make browsing more intuitive and enjoyable, keeping users hooked and encouraging them to explore further.

Cluttered Layouts

While these trends are on the rise, some design elements are gradually fading out in 2023. For instance, websites with overly complex and cluttered layouts are being replaced with cleaner and more minimalist designs. Minimalism allows for better focus on key content and ensures that users can navigate through the website with ease. Similarly, excessive use of stock photos and generic imagery is giving way to custom illustrations and authentic visuals that help websites stand out from the crowd.


Another trend that's slowly losing traction is the use of full-page background videos. While they were once a popular choice for creating visually impactful websites, they can often cause slower loading times and distract users from the main content. Instead, designers are opting for static hero images or carefully crafted animations that add visual interest without compromising performance.


The top web design trends of 2023 revolve around bold and vibrant colors, organic shapes, expressive typography, accessibility, micro-interactions, and minimalistic designs. These trends aim to create visually striking websites that engage users and provide an optimal user experience. As technology continues to advance and user preferences evolve, it's crucial for web designers to adapt to these trends and find innovative ways to create websites that stand out in the digital landscape. Let's delve deeper into each trend and explore what's in and what's out in the realm of web design in 2023.

Bold and Vibrant Colors (In): In 2023, web designers are embracing bold and vibrant color palettes to grab users' attention and create memorable visual experiences. Vibrant gradients, contrasting hues, and color overlays are being used to infuse energy and excitement into website designs.

Out: Muted and monochromatic color schemes that lack vibrancy and fail to evoke emotions are fading away. Web designers are moving away from safe, neutral tones in favor of bolder and more expressive color choices.

Organic Shapes (In): Organic, asymmetrical shapes are gaining popularity in web design. These irregular shapes add a sense of dynamism and depth to the visual composition, breaking away from the traditional rigid grid layouts. They create a more natural and immersive visual experience for users.

Out: Geometric shapes and perfectly symmetrical designs are becoming less prevalent. Web designers are exploring the freedom and creativity that organic shapes offer, allowing for more unique and visually engaging layouts.

Expressive Typography (In): Typography has always been a crucial element in web design, but in 2023, it takes center stage. Web designers are using expressive and bold typography to create impactful visual messages. Variable fonts, creative text treatments, and custom typography are being employed to enhance brand identity and make a strong statement.

Out: Safe and generic fonts that lack personality are being replaced by more creative and unique typographic choices. Designers are moving away from standard system fonts and embracing custom typefaces to create a distinct visual identity.

Accessibility (In): Accessibility has become an integral part of web design, and in 2023, it's more important than ever. Web designers are focusing on creating inclusive experiences by implementing accessibility features, such as high color contrast, keyboard navigation, and proper heading structures. They are striving to ensure that websites are usable and enjoyable for all users, regardless of their abilities.

Out: Ignoring accessibility and neglecting to cater to users with disabilities is no longer acceptable. Web designers who fail to prioritize accessibility risk excluding a significant portion of their audience and limiting the reach and impact of their websites.

Microinteractions (In): Microinteractions are subtle animations and interactions that provide feedback to users and enhance the overall user experience. In 2023, web designers are leveraging micro-interactions to make websites more engaging and interactive. These small animations can be found in navigation menus, buttons, form validations, and other interactive elements, adding delightful moments to the user journey.

Out: Static and unresponsive websites that lack any interactive elements are losing their appeal. Web designers are recognizing the value of micro-interactions in capturing users' attention, increasing user engagement, and creating a more enjoyable browsing experience.

Minimalistic Designs (In): Minimalism continues to be a popular web design approach in 2023. Clean layouts, ample white space, and simple navigation are key elements in creating a visually pleasing and user-friendly website. Minimalistic designs allow content to take the spotlight and ensure a clutter-free browsing experience.

Out: Cluttered and overly complex designs that overwhelm users with information and visual noise are becoming less favorable. Web designers are embracing simplicity and prioritizing usability over unnecessary embellishments.

a red and black cube background with a white sihouette of a person walking through

Summing Up

As the web design landscape evolves, staying up-to-date with these trends will enable designers to create visually stunning and user-centric websites. By harnessing the power of bold colors, organic shapes, expressive typography, accessibility features, micro-interactions, and minimalistic designs, web designers can captivate audiences and provide an optimal user experience in 2023 and beyond.

Did You Know

In today's digital landscape, a successful online presence requires a perfect blend of creativity, web design, branding, web3 integration, copywriting expertise, and seamless development. It's the delicate art of crafting immersive experiences that captivate audiences and leave a lasting impression.

With a multidisciplinary team of visionaries, ThoughtLab harnesses the power of creativity to transform ideas into visually stunning websites while strategically aligning them with brand identities that resonate deeply with target audiences. Leveraging the potential of web3 technologies, they embrace the future of the internet, enabling seamless interactions, decentralized experiences, and enhanced user empowerment. From pixel-perfect web design to compelling copywriting that sparks emotions, ThoughtLab is dedicated to crafting digital experiences that seamlessly merge aesthetics, functionality, and purpose.

Their expert developers ensure that every line of code breathes life into unique digital solutions that elevate brands and engage users on multiple levels. Together, these elements converge in ThoughtLab's holistic approach, where creativity is the driving force behind the transformation of visions into realities.