Not every picture is worth a thousand words; however, a good marketing photographer can give you images that your clients will be talking about for years to come. People form a first impression in about 50 milliseconds; good brand photography grabs your audience and holds them long enough to engage and be interested in your brand.
Presented well, with the perfect images to tell your brand’s story with high quality and consistency will give your brand the human touch that people flock to. A personal brand photographer gets to know your brand inside and out and matches images with messages for outstanding marketing opportunities that will have them talking for days.
If what you’re selling doesn’t look good on the site, no amount of copy is going to change the viewer’s mind. Present your products with photographic perfection, in studio or on location. Silio production shots and lifestyle shots that showcase, highlight, and let the images tell the story. There are volumes of conversions to be gained with the right image.
The range of human emotions is as vast as the range of humans expressing them. The human image captured by a great brand photographer can help people connect with your brand on a deeper level. When caught on film, the human condition is a powerful ambassador to the lives of those you’re seeking to reach and touch.
Our world moves at an incredible pace. People’s time and focus need to be grabbed and held in a decisive visual manner. When the pace of life hampers the storytelling of copy, the images have to carry the weight. A smart marketing photographer tells your brand story visually to catch even the quickest moving eye. Tell your story without saying a word.
The perfect images that tell your brand story best are not a product of point and click. The story needs to be formed, the message needs to be reliable, and the planning, places, people, products need to be precise. In this stage, we start to put your visual story together.
Once we have the what of your brand story, we now tackle the how, how to visualize, how to present, how to catch, hold and carry an audience along with the story we’re helping you tell. Maybe there’s copy supporting each image, or perhaps the images hold their own. All of that is decided in this phase.
Now, we take all the images, and we hold them up to the storylines. We develop the visual strength of the story; we keep some photos, we jettison others. In this phase, we pinpoint the images that will add to and support the brand story and cull the images that don’t give that story precision and flow.
All along this journey, we deliver images for you to consider, storylines for you to approve until we hand you the final product; a compelling, emotionally connective, brand story told with stunning photography and precise design—thousands and thousands of words sparked by the pictures we’ve chosen to tell your brand story.