How do you stand out in a crowded inbox? Email Marketing is part science, part creativity, and part trial and error. Emails are a powerful and effective way to connect with your audience and showcase content that drives clicks, sales, and brand loyalty. A recent study showed that for every $1 spent on email marketing, $44 is made in return. As one of the most cost-effective marketing channels, it’s a crucial aspect of your business.
So how do you build an email list? How do you design emails? How do you come up with campaign ideas? With over two decades of experience with all things marketing, we do not take a one-size-fits-all approach to email marketing. Each business is unique, and so, each business needs a carefully tailored and curated strategy. We’ll work together to create a customized plan that gets you exactly where you want to be.
When it comes to emails, layout is almost more important than the actual content. Knowing where to place images, news, and CTAs are essential to converting and connecting with your audience. From bespoke plans to branded master templates, we utilize our expert design knowledge to create responsive, customizable, and easy to read email templates that stand out.
Your business is unique and so is your audience. It only makes sense that not everyone should receive the exact same email. We’ll identify smaller groups within your audience to get more personalized emails. We’ll segment by geographical location, digital behavior, content preferences, time of day, and so much more.
Set and forget. Automated emails are targeted messages, or a series of emails, that allow you to create evergreen content to help make business operations run smoother. Scalable email marketing automation programs can help increase customer engagement while freeing up your valuable time to focus on other things.
Your email is beautifully designed, your subscriber list is overflowing, and your audience segments are a go. So...now what? Email content needs to be informative but engaging, short but purposeful. From snappy subject lines to campaigns that convert, we’ll help you craft content that speaks to your audience.
In this phase, we research your audiences, identify segmenting opportunities, grow your subscriber base, and optimize your website to encourage email newsletter signups. We plan strategies for your email’s forward motion and get creative about the how’s and what’s of your ultimate, unique email marketing plan.
Now we’re ready to oversee proper layout, template design, and ensure visual and written content all works in harmony to support and enhance both the design and the overall strategy. From a technical side, we make sure all parts are well oiled and running up to snuff. Data and design come together in a harmonious rumba of goodness.
Now it all passes into the hands of some of the best developers in the biz. Everything has a place, and there is a place for all things. Video, infographics, written content. All meshing, supporting, highlighting, and congealing together under the watchful gaze of developers. Experienced and familiar with our marketing approach, there is nothing to worry about here.
With our data-driven approach to email marketing, we deliver email campaigns and templates that will help your business grow. From local breweries right here in Salt Lake City, Utah, to national eCommerce sites, find out how much visibility you can gain with a real partner by your side. That partner being us. ThoughtLab.
PR & Strategic Communications