PPCMarketing
Google processes 3.5 billion searches per day. Is your business showing up in any of these searches? If your answer is “um … yes,” then you need to rethink your Pay-Per-Click plan. With a data-driven approach to PPC, we’ll put your business in the face of people who are searching for it. Then, you can remove the “um.” With ThoughtLab’s experience and skill in the world of Pay-Per-Click, you’ll never have to hesitate. Is your business showing up in Google searches? “Yes, yes, it is.” Doesn’t that have a ring of confidence?
ThoughtLab PPC management means a deep dive into your business to discover your target audience, which demographics you generate business from, and where they are in the buying cycle. We deploy and manage Pay-Per-Click ads that grab hold and drive quality traffic to your site. This means conversions. We’ll monitor your campaign constantly, analyze the data gathered on a day-to-day basis, and make any necessary adjustments to improve the results. And we’ll tell you which wine you should be drinking while wearing those shoes.
Whether you are a small business looking to generate more leads for your area or you want to go after the entire planet, PPC is the most effective way to get your business visibility on the first page of search results, quickly.
We take the time to get to know your business, your goals, target audience, pain points, your underwear choice, your brand. This is a crucial first step to your PPC campaign, as we need to start with a strong foundation to achieve long term success.
We don’t only get to know you; we get to know your competitors as well, and sometimes your neighbors if they have snacks, whether they are Utah locals or nationwide. By understanding the keywords they target and the ad copy they use, we can effectively use that data to structure a more successful campaign.
We are not a "set it and forget it" agency. We continually test and analyze the data, make adjustments as needed, and repeat the process. Lather, rinse, repeat, that’s our motto. And we apply that motto to your campaign, our pets, and our hair. Except for our copywriter because he’s bald. Keep that on the down-low; he wears a toupee. It’s less of a toupee and more of a plate of whole wheat pasta. It’s sad.
With Pay-Per-Click advertising, you know exactly how many people interact with your ad, which search terms and ad copy generated a conversion, and how you compare to other competitors who are also bidding for first page results. Adwords is exceptionally transparent, which means you can easily optimize it to get the most bang for your buck. Does this PPC make me look searchable? Yes, it does.
Process
Discovery
Here we’re looking at target audience and keywords. Keywords will be doing the heavy lifting in a profitable PPC campaign. We access more than just the words; we give time and thought to how they are organized and structured. Poor account structure can result in diminished performance and an increase in wasted spend.
Design
Harmony. That’s an excellent way to describe the design process with PPC. The keywords and the campaign work in harmony with the movement and the focus of your website. One doesn’t supersede the other. They work together to promote and advance a profitable Pay-Per-Click campaign. Your website says what customers will find in your PPC ad—harmony in design and campaign. We’re like The Beatles of PPC.
Develop
This is about strategy. There is no point in embarking on a PPC campaign and expecting it to be successful without a sound, clear strategy. We define goals more clearly in the developing stage, ponder Google Ads, get our transactional, informational, and navigational ducks in a row. We also work social media, optimize your landing page, and create your ads. And then we have to deal with the ducks. So many ducks.
Deliver
When it comes to your Pay-Per-Click ad copy, every character counts. You don’t want uninspired text that neither piques interest or entices curiosity; we carefully craft each headline and description while considering quality score and getting you the most clicks. When it comes to Google Ads campaigns, our work is never done. We will watch your campaign constantly, test every aspect of it, and analyze the data that comes in. Basically, we’re legalized stalkers of your campaign.