Launch project
  • Client: Solaray
  • Type: E-commerce Website
  • Deliverables: Concept, UX, UI, Design, Development, Animation, Conversion Rate Optimization

Since 1973, Solaray has scoured the world for the finest quality ingredients, connecting people with the most efficacious supplements to help them live brighter and stay present for the moments that truly matter. They pioneered industry standards, have best-in-class testing, and produce over 900 vitamins, herbs, and minerals.

Solaray's Live Brighter Campaign was designed to share its values with the world. Helping people in their pursuit of wellness and embracing moments that matter.

No matter where a person is on their wellness journey, Solaray is there for them with the highest grade vitamins, minerals, and herbs to support their journey and bring them into the present, where they can begin to embrace the better life and the moments that truly matter.

As part of a major brand transformation to shift focus on the experience of living a healthy lifestyle, Solaray wanted a completely new web experience that would lean in on lifestyle and increase conversions.

This new e-commerce site was built with a new subscription feature and a loyalty platform. Our designs for the site brought out the feeling of joy and wellness focused on their life-affirming products.