Varex Imaging

Launch project
  • Client: Varex Imaging
  • Type: Flagship Digital Experiences (Dual Website), Brand System, Videos
  • Deliverables: Positioning Strategy, Concept, UX, UI, Design, Development, 3D, Animation, Video

Varex Imaging has long created innovative, highest-quality components for X-ray imaging systems. For over 75 years, they have collaborated with their customers to develop products that positively impact the lives of millions every day while continuing to push boundaries and prove their leadership in the industry.

Result: Awwwards Site of the Day, FWA of the Day, CSSDA Site of the Day

Varex is a leader in the medical industry, but the website wasn’t projecting their innovative leadership and their brand trajectory.

A world leader must confidently announce themselves and show their wealth of experience. We helped Varex elevate its brand and gave them two unique websites, one to simplify the customer experience and one to showcase the incredible innovation that makes them industry leaders.

Varex Imaging creates components that positively impact millions of people daily; we thought their brand and websites needed to rise to that level of excellence.

To elevate Varex’s brand and build them two unique and highly effective websites, design, development, copy, UX, and animation all came together. We employed interactive 3D models, WebGL coding, and intuitive user flow bringing focus to their brand and giving them the elevation we know a world-leading brand deserves.

Awards