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November 7,
2022
2022
How to Get a Celebrity Endorsement Even for a Small Business
By
Paul Kiernan
Paul Kiernan
A celebrity endorsement has long been an effective driver of consumer purchase intention. Their curated public image and fame engender trust in consumers.
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November 2,
2022
2022
A Disinformation Attack Can Destroy a Business; Here’s How to Combat One
By
Paul Kiernan
Paul Kiernan
Fake news, the kind that generates headlines, can do damage to corporations. This damage from posted information can drive stock prices down and put a once-profitable business into a death spiral.
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October 31,
2022
2022
Writing Active Copy is the Key to Content Marketing
By
Paul Kiernan
Paul Kiernan
In the simplest of terms, the purpose of copywriting is to persuade the reader to take action concerning your product, service, or campaign.
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October 28,
2022
2022
Is 'the Customer is Always Right' Still a Good Business Model
By
Paul Kiernan
Paul Kiernan
In 1909, American Business magnate Harry Gordon Selfridge coined the phrase, “The customer is always right.”
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October 25,
2022
2022
How to Write for CEOs
By
Paul Kiernan
Paul Kiernan
Perhaps you’re a CEO thinking, I need to get better at this writing thing. We offer concise ideas about how to write for a CEO to get you started.
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October 14,
2022
2022
5 Ways to Set Yourself Apart as an Authority
By
Paul Kiernan
Paul Kiernan
When you set yourself up as an authority and back that claim up to the point where it is common knowledge, you’ll be the one that customers who have been disgruntled elsewhere will come to for salvation.
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October 12,
2022
2022
Customer Service Mistakes, They Happen, How to Fix Them
By
Paul Kiernan
Paul Kiernan
As your company grows, so will the opportunity for mistakes. How you deal with them will define who you are; just keep that in mind when dealing with mistakes and training new people.
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October 5,
2022
2022
Bad Customer Service, the Slow Death of Your Business
By
Paul Kiernan
Paul Kiernan
With the advent of self-serve, self-checkout, shopping online, and grocery and food deliveries, the idea of customer service has slipped quite a bit.
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September 9,
2022
2022
Top Email Marketing Problems and the Solutions
By
Paul Kiernan
Paul Kiernan
Email marketing is not an easy endeavor; there are moving parts, precise timing needed, and engaging copy to share with the world. And sometimes, it’s not going to all click together and come out perfect.
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June 30,
2022
2022
Top Five Copywriter Mistakes to Avoid
By
Paul Kiernan
Paul Kiernan
Great design, eye-catching colors, and mind-blowing images are vital to a good website, marketing campaign, or advertising push. However, these can all be hugely enhanced or tragically undermined by copy.
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June 23,
2022
2022
Herding Cats: Or How to Manage Your Creative People
By
Paul Kiernan
Paul Kiernan
Learning how to manage your creatives is vital to keeping them happy and productive. The alternative is to hire and promote only those who are friendly, easy to manage, and understand.
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June 21,
2022
2022
Checklist For Effective Copywriting
By
Paul Kiernan
Paul Kiernan
Truly great copywriting paints pictures, evokes emotional responses, and allows the reader to fill in gaps with their imagination, making the experience personal and active.
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May 16,
2022
2022
Web3 Marketing: Explainer Guide
By
ThoughtLab
ThoughtLab
In order to effectively market your Web3 project, you need to clearly define your purpose, value, & target market at the very least.
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March 22,
2022
2022
Marketing Strategies For FinTech Companies
By
Paul Kiernan
Paul Kiernan
FinTech is a booming industry that is especially appetizing for investors. According to CB Insights, in the first quarter of 2021, the Fintech space raised $13.4 billion.
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March 11,
2022
2022
How To Market Luxury Real Estate
By
Paul Kiernan
Paul Kiernan
This age of technology is remarkable. Online resources give us the ability to do almost anything from our homes. This also includes the real estate market. This article will give you some tips on how to market luxury real estate online and bypass the agents.
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