And while you're probably familiar with infographics, you might not know they can help improve your SEO and overall brand visibility.
Are you trying to create or refine your website's marketing strategy? With half of small businesses failing after five years, there's never been a better time to level up your approach. And while you're probably familiar with infographics, you might not know they can help improve your SEO and overall brand visibility.
Read on to learn why SEO infographics still matter!
Showcase Your Expertise
One of the significant benefits of infographics is their unique ability to help showcase your authority on a given topic. Readers who see you as an expert may be more likely to take advantage of your services or product.
While text-focused blog posts and biographies can show expertise, not everyone has the patience to read them. An infographic offers a simplified way to share critical facts and perspectives. Statistics, quotes, and data can make your infographic stand out as a trusted source of essential information.
If you're a financial planner, for instance, you could provide an infographic that shows stats on retirement plans and forecasts. This could help a reader see a clearer picture of where they stand with their savings. As a call to action, you could direct them toward your services.
When you craft an infographic, choose relevant content for your target audience. Steer clear of generalizations or common knowledge that bores your readers. Instead, focus on pulling together the latest data, how-to instructions, or timelines in a way that's easier to understand.
Optimize Infographics for SEO
How do you make an infographic more effective? Make sure you've used targeted keywords within it. You'll need to research on the front end, so you know what people are searching for online when they're looking for your products or services.
You can draw keywords from neighboring text in a blog post, and you can insert the keywords into the text within your infographic. That way, you'll maximize the opportunities to weave in those keywords. Just avoid stuffing your posts with keywords in an unnatural way since this can work against you in the search engine rankings.
If you want your infographic to perform well in search engine results, ensure it's embedded in a long-form blog post. This can translate to crafting a blog post of over 1,000 words to accompany your infographic.
Don't overlook the importance of a good meta description, as well. Think of this as the tagline that shows up in the search results beneath the page link. Use this as an opportunity to call a reader's attention to the fact that your page includes an infographic.
The clearer the meta description, the better. You'll help Google know what's on the page link. And that will help your page ascend the search engine results!
Adapt Infographics to Any Format
Infographics don't need to conform to a particular size or format. As a result, infographics are highly adaptable ways to maximize your SEO reach. You can tailor them to any content goals as well as your brand.
Mix up the format or layout of your infographics. This is a simple way to keep your audience on its toes and add a more dynamic sense of style. Avoid a formulaic approach to infographics where they look the same each time you add one.
At the same time, you also want to avoid making infographics that look cluttered or stale. This is where it can help to adhere to some basic design principles or use a template. That way, you'll have plenty of space for rich content for your readers.
Start by using a striking headline where you can insert a relevant keyword or compelling question. Give readers an immediate sense of what's to follow in a summary.
Then introduce the main body of your content. Use subheadings and bullet points to make content easy to digest. Finally, end with a conclusion and call to action.
Be sure to include alt text and a title for your infographic, regardless of its format. This can give your infographic a leg up in search engine rankings.
Look into different types of infographics, as well, when you're determining what to create. For example, you could build how-to infographics that demystify a process. Or you could look into timeline, flowchart, or list-focused infographics as other options.
As you organize the layout of your content, consider what colors and text styles reflect the tone of it. Add enough blank spaces, so you don't overwhelm your reader with content. As long as you include the essential items in your infographic, you can map them out in any number of visually pleasing ways!
Share Infographics Easily
When it comes to SEO tips, a big one is to make it easy as possible to share your infographic. Infographics offer an easy way to share information — and your brand.
You can do this by embedding code in your infographic that allows it to be shared. When someone uses this code, you'll also be acknowledged as the infographic creator.
Pay attention to other critical details, such as clearly and succinctly captioning infographics. And plan on saving your infographic as a JPEG or PNG since these file types work well within websites.
Make sure that the URL linking to your infographic has SEO keywords in it. Even better, use the word infographic to help draw attention to its presence.
How do you get your infographic in front of a wider audience? One option is to include infographics in email blasts. The combination of text and visuals makes these graphics an appealing choice.
Consider targeting other experts in your industry or well-regarded influencers as another option. When they share and reference your infographics, that just directs more traffic to you. You can reach out to them directly or tag them in posts.
Keep in mind that an SEO infographic has staying power. As long as your content remains relevant, it can be shared months down the road.
Create Helpful Backlinks
Infographics also create another way to enhance the presence of links in your SEO strategy. And one of the best ways to do this is through backlinks.
With backlinks, you'll embed links to other sites within your website. Doing this helps spotlight other areas relevant to your content. It also shows that you're an authority on your content.
Backlinks may help you perform better with search engine rankings. That's because Google will take note when you introduce backlinks or other sites' backlinks to your content.
Some sites might be eager to link to a high-quality infographic, even without featuring guest blog posts. Go after these opportunities! Consider links to your infographics as another way to get your brand in front of an audience.
You can even use internal linking, too. This means linking to pages within your website. Google will crawl and index these pages, meaning your site will gain traction in the search results.
Build Brand Awareness
Infographics benefits also include the opportunity to boost your brand's visibility. Especially if you're a new brand trying to stake an identity in a crowded field, infographics must be part of your business plan. With some stellar infographics on your website, you can define your style.
For example, perhaps you operate a growing restaurant chain. If you want to get more clicks, focus on well-designed infographics covering recipes and cooking techniques. Readers who don't want to wade through detailed recipes will appreciate your use of clean graphics in an infographic version.
You can gain a following if your infographics have a distinct style. You'll want to be regular about producing them, too. As with any form of marketing, consistency is the key to generating interest and traffic.
You'll also want to be mindful of infographics' SEO load times. In other words, you don't want a high-resolution image that will slow down your website. Before an infographic goes live, ensure the visuals aren't pixelated or too large.
Big blocks of dense text can be a big turn-off when someone visits a webpage. Pages that include a mix of text and dazzling graphics, by contrast, can work wonders. Don't discount the value of infographics when you're trying to attract and keep an audience.
Know the Value of SEO Infographics
Integrating SEO infographics into your marketing strategy can reap big rewards. With infographics, you can weave in keywords, backlinks, and calls to action that are easy to share with a broader audience. You'll also be able to establish yourself as an expert with well-crafted infographics that highlight your brand.
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