- Client: Onions 52
- Type: Branding
- Deliverables: Rebrand - Identity System, Copywriting, Environmental Design
They started as Utah Onions, but they had outgrown their old brand. Now, they were providing onions for a larger region of the country and providing yellow, white, and tearless sunions to more people year-round. Their quality and consistency demanded they upgrade their brand.
Utah onions are a group of growers with deep roots in Utan and decades of experience growing superior onion varieties.
Family owned and operated for decades, local and knowledgeable growers of superior onions in several varieties. Still, their branding was far too small town for a company that was expanding its reach across the country. They needed to up their branding game to compete with other nationwide growers.