Launch project
  • Client: Stephanie Rad
  • Type: Branding & Print
  • Deliverables: Branding, Identity Design, Collateral Design, Lookbook Design

Stephanie Rad designed a line of women’s clothing that is sophisticated, elegant, and versatile. She was launching in New York City and came to us to help her land strong, strategically define her brand and introduce her to the fashion world. She has a “Lebel-less” approach to fashion which empowers women through their days with exceptionally well-fitting, high-end clothing that is as understated as it is arresting.

Calling Card

With the first collection scheduled to launch later that year, ThoughtLab created a solid foundation for the Stephanie Rad brand that allows the collection to shine brightly as it empowers women to handle their fashionably fast-paced lives.


Brackets. The empty space between these marks is used as a metaphor for the label-less approach of Rad’s brand, a playful way of creating a recognizable brand image through the intentional use of nothingness. This theme was woven through every aspect of the brand design: logo, clothing labels, business cards inspired by garment tags, and a look-book that’s turned into a signature branding experience.