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Toniq
March 2,
2023
2023
SEO Lead Generation Tips for Growing Your Business
By
ThoughtLab
ThoughtLab
If you want to generate local leads this year, you need a strong SEO lead generation strategy. Otherwise, your competitors will begin reaching those customers instead.
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January 5,
2023
2023
Quiet Hiring is Here; Get Ready For It
By
Paul Kiernan
Paul Kiernan
In 2023 the term you’ll hear a lot is “quiet hiring.” In the past year, workplaces had to deal with quiet quitting, quiet firing and fast quitting. Now, the trend is hiring.
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December 29,
2022
2022
Your Blog is a Mighty Marketing Tool
By
Paul Kiernan
Paul Kiernan
Having a blog is great for your business. A good, informative, consistent blog can drive traffic to your site, connect you with customers, provide insight into your company
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December 27,
2022
2022
Transparency is Good; Honesty is King
By
Paul Kiernan
Paul Kiernan
As you’re working through your 2023 game plan, keep one thing in mind: stay honest no matter what you’re doing or planning. Be truthful.
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December 14,
2022
2022
The Luddites, How We Get Them Wrong, and The True Lessons They Offer.
By
Paul Kiernan
Paul Kiernan
Then I had to admit that I, like many people, use the term Luddite when they find themselves at odds with technology. But is that right? Is that who they were and what they were fighting against?
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December 7,
2022
2022
Five Problems Facing Digital Marketers in 2023
By
Paul Kiernan
Paul Kiernan
Now with the pandemic behind us, many are looking toward the new year, hopeful that the pains of the past year will be soothed and the new year will be smoother.
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December 6,
2022
2022
Web3 is the Buzz the New Biz
By
Paul Kiernan
Paul Kiernan
Let’s get something straight, Web3 is all about power, getting it back into the hands of the people, and putting the internet overlords in the rearview.
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November 22,
2022
2022
The Elevator Pitch is Still Important
By
Paul Kiernan
Paul Kiernan
It’s worth re-examining one of the traditional marketing and sales tools that seem to be going the way of the dinosaurs. We are talking about the elevator pitch.
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November 18,
2022
2022
Get the Most Out of Your Social Media With a Social Media Manager
By
Paul Kiernan
Paul Kiernan
If you think that Facebook is all about sharing photos of family vacations and your best friend’s wedding, consider this, there are over three million businesses actively advertising on Facebook alone.
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November 11,
2022
2022
A Digital Copywriter is the Answer
By
Paul Kiernan
Paul Kiernan
Spoken, written, sung, chanted, or declaimed, words have the power to move people, change lives, destroy nations and prop up governments.
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November 9,
2022
2022
Professional Website Design Matters
By
Paul Kiernan
Paul Kiernan
You want to represent your brand in a carefully curated setting and put out the messages you know will attract and hold customers and build loyalty.
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November 7,
2022
2022
How to Get a Celebrity Endorsement Even for a Small Business
By
Paul Kiernan
Paul Kiernan
A celebrity endorsement has long been an effective driver of consumer purchase intention. Their curated public image and fame engender trust in consumers.
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November 2,
2022
2022
A Disinformation Attack Can Destroy a Business; Here’s How to Combat One
By
Paul Kiernan
Paul Kiernan
Fake news, the kind that generates headlines, can do damage to corporations. This damage from posted information can drive stock prices down and put a once-profitable business into a death spiral.
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October 31,
2022
2022
Writing Active Copy is the Key to Content Marketing
By
Paul Kiernan
Paul Kiernan
In the simplest of terms, the purpose of copywriting is to persuade the reader to take action concerning your product, service, or campaign.
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October 28,
2022
2022
Is 'the Customer is Always Right' Still a Good Business Model
By
Paul Kiernan
Paul Kiernan
In 1909, American Business magnate Harry Gordon Selfridge coined the phrase, “The customer is always right.”
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