The
Toniq
October 21,
2021
2021
SaaS Email Marketing Handbook
By
Paul Kiernan
Paul Kiernan
With a SaaS email marketing campaign, you’re sending emails to people who know what you’re doing. So, your approach needs to be more refined and intelligent.
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October 14,
2021
2021
Video Marketing SaaS Companies
By
Paul Kiernan
Paul Kiernan
The power of Youtube, Instagram, and LinkedIn have informed how we use and digest video and pulled the medium from the shadows of silly stunts and self-promotion to a world of compelling options for marketing SaaS companies so that they will thrive and excel.
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October 1,
2021
2021
Why Content Moderation is Important for User Generated Content
By
Paul Kiernan
Paul Kiernan
UGC is the authentic stuff from the general public, people who have no monetary stake in your product but really like it and are happy to share their feelings with others so they too can enjoy the feelings.
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September 27,
2021
2021
Stop Using “Like” and Achieve Better Communication
By
Paul Kiernan
Paul Kiernan
Several factors get in the way of clarity when communicating a specific idea and addressing a group. Some of these factors can not only bungle up your message; they can make you sound uninformed, less confident, and even kind of dim.
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September 22,
2021
2021
Creative Marketing for Luxury Condos & Hotels
By
Devon Butler
Devon Butler
If you’re considering creative marketing for luxury condos or hotels, it’s time to throw out the playbook of the past and rewrite how you market your luxury vacation rentals.
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September 14,
2021
2021
How to Create Quality Content for Instagram
By
Devon Butler
Devon Butler
Through crisp photography, educational reels, and informative carousels, you can carve out a social media presence that’s unique and effective.
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September 7,
2021
2021
Content Strategist VS Copywriter
By
Devon Butler
Devon Butler
Not sure if you need a Copywriter or a Content Strategist? We're breaking down the key differences of both and what to look for in each role.
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September 3,
2021
2021
Copywriting for Luxury Brands
By
Paul Kiernan
Paul Kiernan
Copywriting is one of the main tools that will make your luxury brand stand out. If the finest materials and ingredients go into creating your luxury products, it makes sense that the same should apply when marketing.
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September 1,
2021
2021
Guide to Content Marketing for Luxury Brands
By
Devon Butler
Devon Butler
Regardless of your company’s industry, whether it’s beauty, jewelry, vacation rentals, or leather goods, it takes a refined marketing strategy.
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August 19,
2021
2021
6 Characteristics of Luxury Marketing
By
Devon Butler
Devon Butler
Excellent quality, high prices, scarcity, and emotive storytelling are the main characteristics of a luxury brand. Essentially, luxury marketing differs from everyday products in their objective is not just to sell but to create a lifestyle.
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August 12,
2021
2021
Copywriting VS Content Writing
By
Paul Kiernan
Paul Kiernan
The title of this article is a little deceptive; When you set up one thing versus another, there implies a winner and a loser. The outcome will show that one is superior to the other.
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August 5,
2021
2021
10 Examples of High Quality Copywriting
By
Paul Kiernan
Paul Kiernan
The simple truth is that copywriting has existed for hundreds of years. It is not a new fad that came into being with the advent of the internet and became more “refined” with the introduction of social media.
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August 2,
2021
2021
How to Market an Interior Design Company
By
Devon Butler
Devon Butler
A unique, compelling brand identity is integral for almost every business regardless of industry. As an interior designer however, your emails, your branding, your ads, need to be as moving as your designs.
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July 27,
2021
2021
Target Market for Architectural Firms
By
Paul Kiernan
Paul Kiernan
For an architectural firm, a target market is not a one size fits all situation. What you will find here are ideas that will help you solidify your process into finding your perfect target market.
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July 19,
2021
2021
Interior Design Email Marketing
By
Tiffany Quillan
Tiffany Quillan
How many times have you deleted that email from your local craft store before opening it one day and pouncing on that sale? If you’re an interior designer or run an interior design shop, you should be email marketing.
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